Privacy & Cookies.

1. General

This Privacy & Cookie Policy describes the way in which we handle your personal data.

We take the protection of your personal data seriously and comply with applicable legislation, including the General Data Protection Regulation (“AVG” or “GDPR”).

2. Who processes your personal data?

Alpha Leads, with registered office at Atealaan 34 – 2200 Herentals, registered with the BTW under number BE 0689 643 389 hereinafter “Alpha Leads” and “We”) is responsible for the processing of your personal data on the website (hereinafter the “Website”).

3. Which personal data do we process?

We collect certain personal data from the users of our Website and from individuals who register for the services or products we provide. These include in particular:

We process your name, first name and contact details (e-mail, telephone, address, possibly additional delivery address, payment details, IP address, etc.). This data is not processed by us on our own initiative, but because you provide it to us for processing, for example at the time of registration on our website or when placing an order.

Other data may also be processed if you explicitly communicate this to us (such as gender, interests, etc.).

Communicating this data to us constitutes consent to the processing of this data for the purposes of this Privacy and cookie policy.

In addition, certain data is collected via cookies. See below for more information regarding our use of cookies.

4. Legal basis for processing your personal data

By communicating your personal data to us (for example when registering on the Website or when placing an order), and by accepting this Privacy and Cookie policy, you grant your consent to the processing of your personal data.

In addition to your consent, the need to be able to offer you the contractually agreed services or goods also applies as an additional legal basis for the processing of your personal data (i.e. the performance of the agreement between you and us also applies as the legal basis).

5. For what purpose do we process your personal data?

General Purposes

We process your personal data, among other things:

  • To be able to provide you with the service or products as offered through our Website;
  • Answer questions from our users;
  • Providing information, showing offers and advertisements, and sending e-mails and newsletters that may interest you (including information regarding new goods or services or new functionalities or details of our goods or services);
  • Conduct analytical research to optimize our Website (on a technical and substantive level);
  • Manage the technical administration of the Website;
  • Based on anonymous data, compile statistics or conduct research with regard to the number of visits to the pages of our Website, mapping preferences, interests and surfing behavior (for more information regarding anonymous data, see below regarding cookies).


Your personal data will be kept strictly confidential and will not be communicated to third parties or used for direct marketing, unless we have obtained your explicit prior consent for this (“opt-in”), as explicitly stated in this Privacy and cookie policy (including newsletters , mailings and advertisements). This consent can be withdrawn at any time, without motivation and free of charge by sending an email to

Reporting of anonymised data to third parties is allowed.

We have the right to communicate your data, in case of (suspected) serious violations of the law, to the competent judicial or police services. We can also do this to protect or safeguard our rights or those of third parties or to protect the safeguard the safety of the users of the Website or the Website.

6. How long do we process your personal data?

All personal data is kept for the period necessary for us to provide the service.

This Privacy Policy remains valid between you and us until one of the parties terminates the contractual relationship in writing (cancellation can be done by email). The processing of your personal data remains valid until the termination of the contractual relationship between you and us. Upon termination of the contractual relationship, we will automatically delete your personal data. We reserve the right to keep this data for a short period after termination, if necessary, in order to give you the possibility to recover this data if you would like to revoke the cancellation or transfer your data to another contract.

7. Right of access, correction and opposition

You have the right to inspect your personal data free of charge at any time. This can be done by logging in to your profile on our website, or by sending an email to

You also have the right to correct or change your personal data if they are incorrect, incomplete or irrelevant, also by logging into your profile or by sending an email to In case of questions about access or correction of data, we ask you to always enclose a copy of your identity card so that we can verify your identity before we communicate this information. You also have the right to transfer your personal data to another controller.

You have the right to object to the processing of your personal data. This can be done by sending an email to (also with the addition of a copy of your identity card). However, you cannot object to the processing of your personal data if this is necessary for the performance of the contractual obligations.

You are completely free not to communicate your personal data to us. Certain services may then be refused.

You are always responsible for the correctness of the information you provide us with.

8. Complaints

If you have any questions, comments or complaints regarding the processing of your personal data, you can communicate it either directly to us (by email: or via the contact details on our Website or via the postal address stated at the top of this Privacy and cookie policy), or to the Data Protection Authority (this is the former “Privacy Commission”: or via the contact details on its website).

9. Data breaches

If you notice or suspect that a data breach has taken place, we request that you contact us as soon as possible (by email: or via the contact details on our Website or via the postal address stated at the top of this Privacy and cookie policy), or with the Data Protection Authority ( or via the contact details on its website).

10. Safety

We take the security of your personal data seriously and have taken technical and organizational measures to protect your personal data.

However, we are not liable for direct or indirect damage resulting from your incorrect or unlawful use of personal data. You are responsible for the correct storage and confidentiality of your password, access code and other login details. Any careless or unlawful use of this data by the user or by a third party (unless caused by an error on our part) is beyond our responsibility and liability. In case of loss, theft or unlawful use of your login details, passwords or personal data, you must inform us as soon as possible.

Our Website contains links to other websites that we do not control and to which this Privacy & Cookie Policy does not apply. We are not liable for the content of these websites.

11. Information related to cookies

Information about our use of cookies

Cookies are small text or number files that are placed on the hard drive of the computer of website visitors. Cookies contain information such as the language preference of the surfer, so that he or she does not have to enter that information again when visiting the same website again. Some cookies ensure that a website appears graphically correctly, other cookies ensure that a website application works correctly, etc.

Our Website uses cookies and similar technologies to distinguish your usage preferences from those of other users. This helps us to provide you with a better user experience and allows us to optimize our Website.

Cookies and similar technologies do not allow us to systematically collect data that can identify the users of our Website. They help us improve the operation of our Website, better respond to the interests of our users, and measure the effectiveness of our Website content.


By using our Website, you accept the use of cookies. In order to use our Website optimally, you must accept cookies. This can be done via the browser settings, or by explicitly accepting our “Privacy and cookie policy” when registering or when visiting our Website. For certain cookies, this can also be done by continuing to browse our Website after you have seen a “cookie warning” on your first visit to the Website. If you do not want a website to place cookies on your computer, you can set your browser accordingly.

Change your browser settings

You can disable or block cookies via your web browser.

Below you will find how to do this for the most common web browsers:

Please note that if you disable cookies, certain graphic elements may not appear correctly, or that you will not be able to visit (certain parts of) our Website correctly.

Which cookies do we use on the Website?

We can use different types of cookies on our Website, including: cookies that save your preferred language; cookies that save your shopping cart; security cookies; cookies that store your registration or login data; cookies that save certain preferences (e.g. in connection with receiving newsletters, localization of region, etc.); cookies that store certain interests; cookies used for statistical research to optimize the shape, content or structure of the Website or for analysis of the surfing or the origin of visitors, always based on anonymous data (eg Google Analytics cookies); tracking cookies that enable us or partners to send suggestions of offers and benefits to users via newsletters, banners, other advertisements, etc. based on anonymous data (advertising profiling); etc.

Below is a detailed list of cookies we use on our Website:

  • Google Analytics is Google’s analysis tool that helps website operators understand how their visitors interact with their website. Google Analytics may use a set of cookies to collect information and report statistics about the use of the website, without reporting the identity of visitors to Google. The main cookie used by Google Analytics is the “__ga” cookie. For more information, see

Let's meet up.

Find out how we've helped hundreds of top companies succeed.